Yearthie. Live today...with tomorrow in your heart.



The History of Yearthie

The idea of Yearthie was born in 1989. Growing up with The Whole Earth Catalog and Mother Earth News on the coffee table, the daughter of a school teacher and park ranger, one of my chores as a child in the 70s was to prepare the recycling. I'd use the can opener to take the bottoms out of tin food cans after they were washed and then flatten them, and bundle the old newspapers into neat stacks and tie them with cotton string. As a young adult I decided I was more of a Yearthie kind of person than a yuppie. That's when the name was born.  But like a lot of people I got caught up chasing a career, a mortgage, a paycheck and all the accoutrements of consuming. One night during 2011 in a Jerry McGuire-ish type moment, I revisited my youthful idealism and defined what it means to be Yearthie. 
Yearthie is a counterpoint to the yuppie 'me first' culture - it embodies kindness, consideration of others and a consciousness of the fragility of Earth. It is about wringing all that we can out of each day, while simultaneously being aware of the consequences of how we behave. The idea is communicated through the designs of the Yearthie characters, logo and statement. Live today...with tomorrow in your heart. Yearthie, not yuppie. Time for a change.
Kindly,  
                                    
Founder of Yearthie